This paper aims to analyse Mark Fisher’s understanding of neoliberalism and how its ideology shapes the contemporary society, especially the cultural sphere. Increasingly since the 1970s and the latest since the end of the Cold War ended, the term neoliberalism has risen to prominence to describe to the politics of privatization and free markets policies, that especially became dominant once capitalism was established as the only viable societal system. The acceptance of capitalism as the general state of being since has been widespread and seems to be logical state of society. Political ideologies don’t seem to matter anymore as everything just has to be managed correctly to achieve the best results for everyone. However, critics of this accuse the neoliberal society of the destruction of the welfare state and only benefiting the ruling classes, while worsening the living conditions of the majority of the people as well as not providing any solutions and even deliberately worsening alarming problems such as the environmental crisis. Interestingly corresponding with the rise of neoliberalism, there also has been a development in the cultural sphere, where the shocking innovations, that shaped popular culture over and over again for the majority of the 20th century were replaced by a trend of retro culture, that constantly revives popular culture trends of former eras, making a possible connection between the trends of the cultural sphere and dominance of capitalism through neoliberal policies in political-economical sphere seem plausible.
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